Product focused. Creativity led.
Responsibly driven.

I’ve built ranges for 15 years.
Now I build them with you.

I’m a merchandising specialist with 15 years of global product experience at Calvin Klein, Alexander Wang, Tommy Hilfiger, and Oroton. I decided what to buy, how to buy it and set the strategy behind the end-to-end process.

I now work exclusively with independent brands, mixing creative vision with retail maths to build ranges that have a sustainable foundation and hold together commercially.

I'm not a showroom. I don’t earn on sell-in, so my advice doesn't bend toward it. My focus is to create ranges that sell through, and to bring merchandising discipline from big houses to brands building it for the first time.