Led product and buying strategy across apparel, accessories, men's, outlet and gifting across every channel, including wholesale.

Built and led team of 4 across buying and ESG.

Double-digit YoY growth in apparel. Launched new everyday and outlet apparel verticals.

Sell-through uplift in accessories through option discipline, carryover and end-use strategy, and pricing restructure.

Oversaw the wholesale division including budgets, contracts, growth strategy, board reporting.

Executive sponsor for sustainability: Oroton's first company-wide ESG framework implementation.

Built and ran an impact-led platform for independent designers - buying, pricing, operations and P&L, alongside senior corporate roles.

Grew the assortment to 70+ brands and a community of 10,000+.

Vetted every supplier on materials, production and traceability.

Featured in Numero, Nylon and Elle Magazine.

Owned the Tommy men's product lifecycle end to end — design to retail floor, global market showings, collection story building and pricing.

Built regional capsules, adapting the global range to EU market data.

Range planning and margin management against strict financial targets.

Managed ecomm and lookbook product builds.

Built new framework for Calvin Klein Jeans global assortment including margins, price alignment, fashion storytelling and commercial KPIs.

Directed product strategy across Europe, Asia and the US, with synchronised global launches.

Cut SKUs to improve inventory efficiency while holding global brand DNA.

Worked between design, innovation and marketing to bring concepts to market.

Global buying across ready-to-wear, accessories and footwear through a period of fast growth.

Range planning in a high-velocity, design-led environment.