I am a product leader who operates at the intersection of creative vision and operational discipline. My career has been defined by making "good design" a viable business reality. Currently serving as the Head of Buying at Oroton, I lead the strategic direction for both all channels and categories, balancing brand heritage with commercial expansion and ESG commitments.

Having worked across New York, Amsterdam, and Sydney for brands including Calvin Klein, Alexander Wang, and Tommy Hilfiger, I have developed a deep understanding of how to scale product architectures within global markets. I specialize in the "mechanics" of a range and building the frameworks that allow design and buying teams to work with precision.

My perspective is uniquely informed by my experience co-founding PARO STORE in Amsterdam. Running an impact-led startup while simultaneously leading at major commercial brands allowed me to see the industry’s gaps firsthand. It taught me exactly what it takes to make sustainability work as a business model, rather than just a brand story.

Currently Sydney-based | Relocating to Amsterdam/Paris, June 2026