I offer work from concept to market to season end.
You can integrate me at any stage of the range process, or we can work together across a complete season.
01 — Pre Development
02 — Pre Market
03 — Pre Range Plan
All — Seasonal Partnership
01 — Before You Develop
Range Review.
At concept or first line plan stage.
My Input
I will work with you to audit your line plan process — option counts, core / carryover / seasonal ratio, sell-through targets and order quantities. I’ll help you identify potential margin challenges, range fragmentation and where you’re producing more than the demand supports.
Outcome
A range strategy and reporting structure that’s yours to build onto every season after.
02 — Pre Market
Price & Margin Architecture.
Before the range is locked and line sheets go out.
My Input
I will help shape your pricing structure from landed cost to RRP. Margin structure by category, wholesale vs. DTC logic and an entry and exit price strategy that recruits customers. I’ll help identify markdown exposure early, and set clear KPIs so you keep momentum through the season.
Outcome
A full price architecture by category, target margins, and a pricing framework for domestic and international selling.
03 — Before Your Next Range Plan
Season Analysis.
End of season, before your next range plan.
My Input
I build clear seasonal reports: what actually sold, where, at what rate and at what margin, and what that means for the next buy. I will give you the tools to read category and price-point results, carryover performance and seasonal KPIs yourself.
Outcome
An end of season report in easy-to-understand language, and the key structural decisions it points to for next season.
All Stages — Full Collection Cycle
Seasonal Partnership.
The full cycle. Every moment above in one engagement.
My Input
The seasonal partnership is another option for brands who want to work through the full merchandising cycle and optimise their process. It’s the same role as a head of merchandising - working over a full season helps set up the structural foundation and end-to-end process for your future ranges.
I specialise in long-term product strategy; a full season together can help build the structure for a 2 - 5 year product strategy.
Outcome
Full merchandising end-to-end for an entire season. Season two onwards, we build the long-term product strategy.