From Concept to Cart - Green and Global

Creative vision means nothing without commercial rigour—so I bring both. My offerings cover end-to-end buying, storytelling, and sustainability frameworks, giving you one strategy for profit and planet alike.

End-to-End Product & Buying Strategy

OTB modelling, option counts, depth targets, margin guard-rails, and drop cadence that sync design, buying, and post seasonal review docs.

Global Market-Entry & Wholesale Expansion

Account targeting, line-list localisation, operational mapping, pricing architecture, and go-to-market playbooks for APAC, EMEA, and North America.

Creative Capsule & Collab Development

Concept decks, partner matchmaking, capsule P&Ls, launch calendars, and contract frameworks that turn buzz into sell-through.

Responsible Merchandising Roadmaps

Material and innovation mapping, KPI dashboards, Modern-Slavery/B-Corp readiness, launching initiatives such as repair & resale pilots.

New Category Expansion & Launch

Market-gap analysis, consumer insight decks, internal capability mapping, ROI business case, pilot assortment briefs, phased rollout calendar and post-launch KPI tracking.

Pricing Architecture & Sales $ Growth

Good-/Better-/Best ladders, competitor benchmarking, price-point testing and scenario roll outs and realistic growth KPI’s for 1 - 5 year financial planning.